New Law firm operators tend to ask the question, “how do I bring in clients at my law firm?” In fact, this is one of the most commonly asked questions. Lawyers tend to embark on extremely expensive marketing endeavors and waste ample amounts of revenue attempting to drive traffic to their firm. The lawyers that are strategic and leverage their unique positioning on the web tend to win clients at a lower cost per acquisition.
Some important issues to keep in mind when determining the winning marketing strategy for your firm and brand are as follows:
- Why “how do I get more clients” is the wrong question to be asking
- Why you should always look to referrals first, and how to build your referral base
- Why, after referrals, your focus should be on building up your blog and video library
Efficiency is the name of the game when it comes to operating a successful lawfirm. Everything from your client intake process, to your case management system can make the difference in terms of results you get for your clients as well as the time it takes on each case. This means that, for every one dollar of fees that are generated, a substantial amount of net income gets lost to that inefficiency. Firms that ensure that there process is the most efficient are able to scale their client intake process with limited exposure to unanticipated variables in revenue modeling.
While we understand the propensity for firms to focus on their client intake, we want to make sure that our clients are aware of the importance of being capable of handling large amounts of new clients. The more efficient your intake, and case management system, the better your firm will be able to scale.
