According to the National Law Review, 96 percent of people searched for legal advice by using online tools. A dominant majory of those individual searches did not use direct searches for a specific attorney, rather, they searched for the best matched legal service for their needs. Typical examples might include “Kansas City personal injury attorney” or “Orlando divorce attorney.”
Here are some other statistics that demonstrate the importance of SEO:
92 percent of searchers will select a law firm that appeared on the first page of search results.
70-80 percent of search engine users ignore paid ads.
SEO’s conversion rate is an impressive 14.6 percent, compared to the 1.7 percent rate of traditional advertising methods.
A well implemented SEO strategy will help people identify your law firm and improve the odds that they will convert from web visitors into clients. Below is a list of 5 reasons why it is essential for your firm to invest in Local SEO:
1. Increased website traffic means an increase in clients.
In summation, Local Search Engine Optimization will increase the amount of web visitors on your website. The implications of this strategy will lead to increased phone calls, chat leads, and web form submissions to your firm and consequentially, a higher conversion rate. According to Google’s Legal Services Study, approximately 74 percent of searchers that visit a law firm’s website are willing to take some action. Search engine optimization is capable of generating your firms client intake rate.
2. The Law of Attrition.
Search Engine Results pages function much like downtown real estate in a busy city. The amount of real estate is finite and there is only 1 first page position. The better the location, the more traffic that business will receive. Therefore if you are not investing in your SEO strategy, your competitors are, and they will get the traffic that could otherwise benefit your business. The click through rate for the law firm that occupies the top position are roughly double those for the law firm in the second position.
3. Your website will be more engaging.
SEO helps improve your websites conversion rates, the more people that visit your website, the more information you will be willing to collect regarding your visitor interaction data. The direct result of gathering that data will be that you are able to use that data to create better forms and better call to action placements.
4. It gives you credibility.
One of the benefits of having an optimized website is that you receive immediate credibility with your clients. Being number one on google changes the nature of your initial consultation from a sales pitch to an intake consult.
5. More return on your investment.
ROI is the name of the game as it relates to your marketing mix. Search Engine Optimization provides the greatest opportunity for a valuable return on investment. There is a reason why the leading TV, Billboard, and Radio firms are scratching to get their way into SEO. They are used to throwing their marketing funds at quick results and tend to heavily lean on Paid ads. Our strategy will help improve your firms long term ROI.
