If you aren’t remarketing, here’s what you’re missing out on: 

1. Higher Conversion Rates: A higher percentage of the impressions you make will convert to legal cases.  Remarketing ensures the ads only go in front of those who have already expressed interest in legal counsel and thus have an increased chance of converting.
2. Builds a Stronger Brand: The more often potential clients are presented with your law firm, the more likely they are to remember your law firm.  Strong brands enable stronger sales.
3. Improved Targeting: Address the different audiences within your target demographic. Understand what clients are looking for when they find you, and make sure you deliver. 

Final Thoughts

These are the main reasons for employing retargeting and why it can lead to tremendous financial returns when employed properly. With the help of a seasoned team, it’s possible to see amazing gains over a short period.